The strength of the Piscine Desjoyaux network

A network: A leader

A network is first and foremost a personality. At Piscines Desjoyaux, it was Jean Desjoyaux, a mason by trade, who, after building his first swimming pool for his family, decided to create his own company. His leitmotif? To bring the joy of a personal and family swimming pool to as many people as possible. Mr. Desjoyaux filed two patents, one for the structure of the swimming pool and the second for the filtration system . The Desjoyaux swimming pool was thus born. In 1974, the adventure began with the first Desjoyaux dealership (still in existence in 2017!).

Jean Desjoyaux's entrepreneurial spirit, his keen sense of family and customer relations are the hallmarks of the brand, its DNA now carried by the 4th generation.
The Piscines Desjoyaux group now has a network of 150 stores in France and is present in 80 countries.

A network: A concept

To last over time, a network must be able to rely on a good product and a proven concept. The group's first flagship innovation was a permanent active formwork in 1974, which is the structure of the swimming pool . The second innovation was the creation of the unique pipe-free filtration system in the world when it was launched in 1983.
50 years later, these two concepts, which have certainly evolved over time, remain the identity of the Desjoyaux swimming pool.

The company's success is also based on a long-term investment strategy, initiated in 2007-2008, a record year for the group before the economic crisis. At that time, the company invested in mold manufacturing, modernizing and automating its site's production tools, in order to reduce its costs. (article published in La Tribune )

Today, Piscines Desjoyaux produces all of its pool components at its industrial site in La Fouillouse: an integrated production process that's 100% made in France. A guarantee of quality for future buyers.

The strength of the Piscines Desjoyaux group is its ability to offer products at the best prices, as well as local service thanks to its presence in France.

A network: A force

Belonging to a network offers countless benefits for both members and end customers. The swimming pool industry is a constantly evolving sector. The head office is responsible for the technical training of its franchisees, regulatory monitoring, standardization, and promotional offers addressed to end customers through communication campaigns.

Future members of the network receive in-depth technical training on products and pool installation. The group has set up a training school on its site where newcomers are trained in the pool industry. Specific training courses to enhance their knowledge on specific topics are then regularly provided to dealership teams (water treatment, reinforced coating installation techniques, etc.).

The pool industry also involves monitoring regulations and standards. Concerned by new regulations and standards affecting the pool sector, Piscines Desjoyaux is a major player in these areas. Regulations must be respected (information is relayed to the network and the necessary actions are implemented), standardization leads to a general improvement in product quality and thus constitutes a true mark of quality on which end customers can rely.

Piscines Desjoyaux also conducts communication campaigns throughout the year to keep customers informed of promotional offers. Franchisees can also offer specific promotions in their catchment area. The communications team carries out these campaigns for them to ensure the group's image and allow them to focus entirely on their business: installing swimming pools.

Choosing Piscines Desjoyaux for your pool project means hiring a professional who benefits from the expertise of a group that has been in the pool market for over 50 years. Choosing Piscines Desjoyaux also means benefiting from a comprehensive warranty package that only a major group can offer its customers.
So when you take the plunge, do it with Piscines Desjoyaux .